Also, we need servers that don't have ridiculous mods to be easy to find. This might require a radical retooling of the official server software so that mods have to do the equivalent of enabling cheats in order to deviate too far from vanilla, and have an option to filter those out. The tag system we have now isn't cutting it, in a number of ways.official community server support would be neato
clean up the server browser, make it more intuitive and look nicer, get people to actually consider community servers again and pubs as people knew them will be back in no time.
people are just scared of community servers and the server browser is all
It should also be easier for a 100% vanilla server to be viable; right now the game is still missing features that Sourcemod has popularized so much that most players — at least most people who play on community servers — consider them essential. Players should be able to nominate maps and call for an early switch. Heck, with the full power of the game's GUI at their disposal, nomination could be done with a big point-and-click menu instead of Sourcemod's clunky ten-key overlay. I'd even favor beefing the map vote menu up to a rank-in-order-of-preference system (aka Australian ballot), just to one-up Sourcemod even more.