as I have previously said, I do not care about monetization. but there are a few things about the state of tf2 that I feel are important to adress.
a lot of people are saying valve should be adding more maps. well I hate to be that guy, but I don't think adding maps is a good thing for tf2 at this point in time. if anything, valve needs to remove maps.
tf2 has fully transitioned into a free to play game. the reason why free to play is able to strive and foster large player bases is because of the low commitment on the player's side. The game is just available and you have nothing to do other than downloading the game to get a feel for the experience. you only have to download the game, just one download. the problem is that tf2 is already pretty big (14 gb the last time I checked). 14 gb is pretty big for a free to play game and represents somewhat of a big commitment for new players. It will act as a barrier to entry for some players and that's something that cannot be ignored. this is even more of a problem when a lot of the maps included may never get played. as much as we like our maps, they are a deadweight in many cases. especially with some of the maps that have short lived relevancy (event maps).
tldr: what I wanted to express is, more maps = more incentive but also bigger download = more commitment. which might not be the direction a free to play game wants to take.
in my opinion, what tf2 really needs is to trim down the fat on the map side of things. retire some maps (I hate to be the asshole that has to say this) and move to a rotation based format where the rotation is updated every now and then with a new selection of maps. Am I asking for a map workshop? no, a map workshop won't achieve much of anything. Tf2 needs an entirely new content delivery system (that wasn't built in 2007) where map downloads are optional to run the client.
just throwing money at the mapping community is a pretty dumb move and I'm sure glad valve is not doing it.
seeing things like the beta maps gives me hope that valve has not given up all hopes for tf2 but be assured that there's a rocky road ahead of us. all we need is someone at valve with enough balls to clean things up and then we'll be able to move forward
but then again, that's just my unpopular/narrow minded opinion... as with most things I ever post
addendum:
yes, I'm looking at you quickplay. Is quickplay absolutely terrible for custom maps? yes... could it be great for custom maps? well yeah! I'm suggesting that valve should make the quickplay option even more restrictive and streamlined but to also be more inclusive of community content. but does that benefit players? well, restriction is bad, but I can see it becoming a necessary evil to encourage players to not use quickplay and become more autonomous and adventurous in their map selection. more power to the player! whether or not players use quickplay, it becomes a win-win for community built maps.