AUSTRALIANS - I have a question about potato chips and supermarkets

Discussion in 'Off Topic' started by Fish 2.0, May 23, 2013.

  1. Fish 2.0

    Fish 2.0 L6: Sharp Member

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    Basically I'm doing a report on the exporting potentials of a product from New Zealand to somewhere around the world (Australia I chose) and I'm wondering what the major brands of potato chips are over there.

    Is there different brands in different regions? How big is the potato chip market? Is it dominated by a single company/brand or is it evenly distributed between many different brands/companies?

    Also, whats a major supermarket in Australia? If it is region specific I'm looking around the east coast of Australia, specifically Sydney/Goad Coast region.
     
  2. Faux Rhinoceros

    aa Faux Rhinoceros Also known as Dr. Element

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  3. Eyce

    Eyce L6: Sharp Member

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    Supermarkets

    Australia has a duopoly, in Coles and Woolworths. To give you an idea of their reach, they have a partnership with Shell and Caltex respectively to do 'fuel discounts'. There are Independent Supermarkets still, they're often under the "IGA" (Independent Grocers Association) moniker, or Foodworks. Aldi has made inroads to the market, too. Them Germans.

    Chips, lol

    There's a reasonable amount of brands here. We've got Smith's, Red Rock Deli, Lay's were around for a while, I think they still might be under the "Thins" brand that they initially bought out down here. You've also got Pringles and also the Coles/Woolworths "Store brands". There's also Kettle and Samboys, I believe they both may be Australian, but anyway.

    Major brand people would usually associate Smiths with chips due to their large yellow diamond shape on the packet, although Red Rock Deli has come in, positioning their brand as a higher-end product.



    I can't believe I typed this on TF2Maps.
     
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  4. Fish 2.0

    Fish 2.0 L6: Sharp Member

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  5. Vaconcovat

    Vaconcovat L3: Member

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    Eyce pretty much covered it.

    On the gold coast region, you pretty much only have coles and woolworths who are always in 'competition' with each other. There are others like superIGA and foodworks, but they are really small and are only successful in rural areas.

    The one brand that i immediately think of is smiths, it is probably the most successful brand here. There are some pop-ups - 'the natural chip company' but they get the colours for the flavours wrong so i hate them.
     
  6. LeSwordfish

    aa LeSwordfish semi-trained quasi-professional

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  7. theharribokid

    aa theharribokid

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    TIL: Woolworths are still big business in other countries. They went bankrupt in England a few years back
     
  8. Idolon

    aa Idolon the worst admin

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    I remember in my 8th grade history class we had a stock exchange game where we could buy/sell shares of various companies around the time of the Great Depression. Amongst those companies was Woolworths. Their stock never rose, and actually disappeared before the end of the game.
     
  9. Tarry H Sruman

    Tarry H Sruman Large Orphanage Proprietor

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