The future of video game marketing

Discussion in 'Team Fortress 2 Talk' started by Mr.Blob, Nov 5, 2010.

  1. Mr.Blob

    Mr.Blob L8: Fancy Shmancy Member

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    I need to vent on this.

    For those of you who do pay attention to tf2, you'll probably know that a few days back this got posted.

    http://tf2.com/post.php?id=4608&p=1

    It's pretty much a plug for a game by Telltale, and they're all buddy buddy with valve or something, which is entirely fine. If they like the game, and maybe they do, who knows. However, if you read the post you'll notice it's definitely not just a plug. It's a blatant advertisement, and your motivation to buy this game is more tf2 items.

    [​IMG]

    And you know what? It worked, flawlessly.

    [​IMG]

    Before the blog post I saw maybe one or two people purchase this, and surprise surprise, the same night I fire up tf2 and play with some buddies, only to see others already sporting their atrocious new hat.

    The real kicker though, is that this looks more and more like a quick game thrown together.

    In fact, if the steam store page, and Telltale store page are any indication, the game brings absolutely nothing new to the age old game of poker.

    Forgive my ignorance, but I don't see anything different about this. In fact, the game is not even comparable to say, online poker (yo king whatup) as it lacks multiplayer entirely. So now it's on par with Windows Poker (Which comes for free with Windows Vista Ultimate)

    [​IMG]

    So really all they're advertising here is playing computer poker, with random "Icons" of something or another. Personally, aside from the heavy, I have no fucking clue who any of these characters are.

    We've seen this before, and it's nothing new.

    http://www.teamfortress.com/post.php?id=3045

    http://www.teamfortress.com/post.php?id=3698

    http://www.teamfortress.com/post.php?id=4441&p=1

    Valve butchering the art style of one of their flagship games with more useless cosmetics which violate the art style in ways I'd really rather not even talk about (it's just that gross).
    For those of you who play the game you'll also know that recently the polypack update was also shipped.

    http://www.teamfortress.com/post.php?id=4410&p=1

    This added an ingame store, which is fueled on micro transactions, where players can buy weapons, and hats (for a ridiculous price), along with, and this is absolutely brilliant, what is effectively a lottery, where players have a chance of finding an "Unusual" hat. Which is just a stock hat if they purchase a key from the store, with an irritating and distracting particle effect.

    The Mann co Store was a humongous success.

    http://www.igameradio.com/2010/10/22/mann-co-store-pays-big-bucks-to-tf2-community/

    (Kotaku source too)

    http://kotaku.com/5669981/making-team-fortress-2-hats-turns-out-to-be-very-profitable

    So after 2 weeks of sales, these people who got 25% of the profits walked away with an amazing amount of cash. A big part of the polypack sets is that they incorporate "Set Bonuses" if they're all worn by the player at once. Almost all of which make absolutely no sense in the game (Health leaching rocket launcher \ Milk that gives people who hit soaked enemies 75% of the damage they do back as health, etc), a lot of which are blatantly overpowered too. This adds up to roughly 150K USD per set going to valve. These weapons, no matter all the flawed arguments being thrown around, are pay to win, or at least, pay for an advantage. People who try to justify this with people being able to craft them, and get them through item drops seem to be missing out on the fact that these are not instant, and in fact take a pretty long time.

    I have yet to get all the polypack items, let alone the hats, through random drops.

    If this doesn't strike you as foul then I don't know what will. (If you want to play blind man, go walk with the shepherd)

    Every time I pick up tf2, there's always someone trading, someone begging for items, or hats. It's not fun, it resembles an MMO, which is a genre I don't find particularly appealing either.

    Fun facts :

    About 1/5th of tf2 servers with players in them at time of posting are idle servers. So a significant chunk of the player base is playing the game, by not playing it.

    The Black box is a disgusting looking weapon, and is the only addition that I feel actually has a worse visual impact than it does on gameplay.

    Flawed arguments :

    People seem to claim to me, and others I see on various forums that this constant trading is just a fad, or that the game would have gone stale if it hadn't received these kinds of updates.

    First off, hats and item drops were added over a year ago, and they have yet to become any less of an obsession. Don't believe me? Go play the game, go look at SPUF, or any other big tf2 community, and try to not find a trading thread, or thread about items.
     
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    Last edited: Nov 5, 2010
  2. Mr.Blob

    Mr.Blob L8: Fancy Shmancy Member

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    I was bullied into this, don't hurt me.
     
  3. Lancey

    aa Lancey Currently On: ?????

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    But I was going to get it anyway.

    EDIT:

    Whoever bullied you (Selentic) really needs to understand that he can't use the art style argument when he fought tooth and nail to defend a train that went entirely against said art style. Also Fatony.
     
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    Last edited: Nov 5, 2010
  4. REEJ

    REEJ L7: Fancy Member

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    So far Valve treats tf2 as a playground for trying out any good ideas they come up with.
    It might set a standard in near future for all games though.

    PC gaming heads in direction of crap, which is F2P model, sadly most profitable.
    F2P, where marketing and psychology plays bigger role than the game itself.
    So far it's all disgusting but with time it might mature into more fair model with hopefully set code of conduct.
     
  5. The Political Gamer

    aa The Political Gamer

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    Blob entered chat.
    1:41 PM - Blob: http://forums.tf2maps.net/showthread.php?p=204596#post204596
    1:41 PM - Blob: :)
    1:41 PM - tpg: oh god dam it blob
    1:41 PM - tpg: ugh
    1:42 PM - Blob: He bullied be
    1:42 PM - Blob: :C
    1:42 PM - Blob: He was like: "I'll never make you models again"
    1:43 PM - Blob: "I'll remove you if you don't"
    1:43 PM - Blob: :(
    1:43 PM - Blob: btw
    1:43 PM - Blob: I don't agree with any of it.
    1:43 PM - Blob: haha
    1:43 PM - Yarr! Phill: then why would you post it? :\
    Tech the Creeper disconnected.
    1:43 PM - Blob: ^
    1:43 PM - nrd: Also Selentic is culturally challenged
    1:44 PM - nrd: And why's Selentic talking about TF2's art style?
    1:44 PM - Yarr! Phill goes to find a cliff since he agrees with what Selentic said
    1:45 PM - tpg: and thats fine!
    1:45 PM - tpg: beacuse you don't go off and attack people for not agreeing with you
    1:45 PM - Blob: Really?
    1:45 PM - Blob: What?
    1:45 PM - void o' lantern: hole in wood floor #3 completed
    1:45 PM - tpg: ugh
    1:46 PM - Blob: 18:44 - tpg: beacuse you don't go off and attack people for not agreeing with you
    1:46 PM - Blob: That is America?
    1:46 PM - Blob: I mean, they nuke people for doing that.
    1:46 PM - Blob: :D
    1:46 PM - tpg: :|
    1:47 PM - Blob: Nah, I havn't read the article
    1:47 PM - Blob: But Sel wanted me to post it.

    Sel = Selentic
     
  6. tyler

    aa tyler snail prince, master of a ruined tower

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  7. gamemaster1996

    gamemaster1996 L13: Stunning Member

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    Well i wouldn't say that it's entirely bad.
    It's still peoples choice whether they buy it and infact i think it's nice that games are interlinking :)
     
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  8. Prestige

    aa Prestige im not gay anymore

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    I'm with Sel sorta. rather than nerf/fix natashca and heavy, they release more hats and basically sell items. not to mention pay/trade/etc.. to win with the polycount hat set bonuses.

    edit: USA nuked people for not agreeing with democracy?
     
    Last edited: Nov 5, 2010
  9. PL-7764

    PL-7764 L6: Sharp Member

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    Product tie-ins have existed forever. The fact that Valve does them should be no surprise.
     
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  10. Pc_Madness

    Pc_Madness L4: Comfortable Member

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    While I feel dirty for this, I have to agree with Selentic. I think I said this is chat a few days ago, but that poker game doesn't appear to offer anything new, not even multiplayer support? Its more of a "We've got these characters that will make us a shit tonne of money, now what game can they appear in?", 10 minutes later and bam, a Poker game is born. The only thing that surprises me really is they're only charging $5 for it, I expected it to be much higher since they could probably get away with it, and since it appears that they're trying to screw people over...

    It's all kinda making me lose faith in Valve really.. I always saw them as a company that was focused on making great games for gamers, rather than just making money. I would have expected them to stand up and say "No thanks, we don't want to be associated with this"...but then I also would have expected them to realise that exploiting users by including tf2 items with other games as being a bad idea as well.

    I mean if you look at TF2 these days its not about the game any more, its about items, and Valve are quite eager for it to continue due to all the money they're making. I would have thought Robin at least would have realised he was sending his baby down a dark path. :\ Looking back now I wish Valve had just released a few maps and then left it be, I certainly didn't expect TF2 to end up like this I bought it.

    The funny thing is though that I think its on the verge of blowing up in Valve's face. I keep an eye on the Steam Forums and theres always one or two threads on there where someone bags out the latest update and how its ruining TF2, but theres been lots of them this time around, and lots of people agreeing in the threads as well.

    And aside from that, a lot of the hats ruin the TF2 artstyle. Yes I'm looking at you Mr Indian Hat!!

    In my opinion!
     
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  11. Bermuda Cake

    Bermuda Cake L9: Fashionable Member

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    this is not necessarily a bad thing, but yes, some of the new hats are a bit meh. I guess this is the flipside to constant free support through updates.
    Also, there are far worse ways VALVe could have introduced adverts, for something that doesn't really matter when there are nicer, rarer hats available, not only do I not really mind about the hats but I would support them.

    That's not to say I'm going to buy it though :p
     
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  12. Mr.Blob

    Mr.Blob L8: Fancy Shmancy Member

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    Yep! - I'm with you on this Bermuda Cake!

    Very well put!
     
  13. fubarFX

    aa fubarFX The "raw" in "nodraw"

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    FACT
    the value you get out of this game is a lot better than what you get using the mann.co store.
    1 game
    1 hat
    2 misc
    3 weapons
    5$

    and a polypack set sells for 20$ :O

    telltate is like tf2's cheap weapon reseller
     
  14. Nitram

    Nitram L2: Junior Member

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    I don't really see the problem, buy this get a free hat, it's your own choice if you decide to buy it. The people that complains about it, do they buy the game? I don't know, but since they complain about it they probably didn't buy it, so what are you complaining about? That people get other hats than you? That just proves that you're obsessed with hats , cause you can't stand the fact that people get items you don't get.

    Also, this is a way to support other developers, as well as trying stuff out. Valve said themselves that they're using tf2 to try stuff, and I guess this is working out for them, which probably means they'll continue to support, and try out stuff with tf2 in the future.

    As for me, I already had it when they posted this, I reckon this is a fun little game, a cool way for of learning poker. To bad it's not multiplayer though...
     
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  15. luxatile

    aa luxatile deer

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    Fuck off.

    EDIT: Sorry drp D:

    FYI I'm just tired of people making the old MMO accusation. Nothing personal.
     
    Last edited: Nov 5, 2010
  16. Rexy

    aa Rexy The Kwisatz Haderach

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    This is why Valve makes the big bucks, no surprise.
     
  17. Lancey

    aa Lancey Currently On: ?????

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    In before Activision
     
  18. Okrag

    aa Okrag Wall Staples

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    I don't get why people always use the mmo accusation. Cosmetic items and player driven economies are not what makes most mmos bad.
     
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  19. owly-oop

    aa owly-oop im birb

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    as long as the stupid cosmetic stuff they use marketing with dont affect gameplay i'm happy


    fuck the polycount set hats
     
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  20. Grim Tuesday

    aa Grim Tuesday

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    I agree Selentic that TF2 has become about items, and less about the game. In fact, I hardly play any more, since thats all its about. Its all people talk about, all they think about when playing. I want a game to be a game, not a hat simulator. Valve used to joke about it becoming that, and now it really is. Its not just one single hat, or a weapon I dont like, its that so many have converged to a pinacle of unrealism, atleast in the game world.

    I can no longer suspend my disbelief in TF2, when I see items from other games, or real life. Valve had a fantastic universe going, but they had to go ruin it.

    To me, its like George Lopez making a cameo appearance in HL2. Lolwut.

    Anyways, I enjoy mapping, so thats all that keeps me playing, even if I only play once a week or so.