First, rename the vmf, then compile. Renaming the bsp after a compile breaks the internal file structure of the bsp so that doesn't work.
If by packing you mean custom assets, use something like VIDE or CompilePal, here is a tutorial on VIDE. If by packing you mean decreasing the file size of the map, look at this thread.
If by packing you mean custom assets, use something like VIDE or CompilePal, here is a tutorial on VIDE. If by packing you mean decreasing the file size of the map, look at this thread.