Very fancy. Hated the Philips background, though. Trying to show off that the color/glow changes with the image I guess?
Also, the box is a unicorn? :O
well no, they're showing off the first (or one of the first) 21:9 (ie cinema style) TVs. the ambilight is just one of their fancy things now, which I don't particularly like, its distracting :/
"Parallel lines"Ah, I get it. All the shorts have to use the same pieces of dialogue.