Curiosity question, did anyone follow the link to find out what the site is about or is everyone just talking about the sign? If that same picture were advertising a movie, it probably wouldn't have made news on this site. It's like religion has almost become taboo in our society dominated by the individual. I'm not saying I support the sign, or any billboards. Just think about why is this sign disturbing. Yeah it's about Christianity while showing a kid holding a gun, but how many adverts for movies or games (big part of our culture) do you see without guns or violence of some kind?